Beer, equity, politics, hotel groundbreaking ceremonies… BrewDog doesn’t do anything standard.
In 2016, BrewDog, based in Aberdeen Scotland, announced they were going to open a brewing facility and taproom in Canal Winchester to support their expansion in the United States. They made quite the splash with this announcement by launching a crowdfunding campaign called “Equity for Punks”. Equity for Punks was the brewery’s way to connect with the community, giving them a chance to own a portion of the business. BrewDog bills itself as “an alternative business owned by thousands of people who love craft beer… [their] philosophy has always been to shorten the distance as much as possible between [themselves] and the people who enjoy [their] beers.” And everything they’ve done has supported this mission.
When BrewDog officially opened the doors to the brewery and taproom this past February, they quickly followed this with the announcement of the world’s first crowdfunded hotel and sour beer facility.
And, of course, this wasn’t going to be your standard hotel.
The DogHouse will feature a beer jacuzzi, beer spa treatments with bespoke hop oils, Punk IPA on tap in every room, and en-suite mini-fridges in the showers perfect for shower beers.
After raising a whopping $324,482 with the Equity for Punks campaign, more than four times their goal, construction on the DogHouse kicked off yesterday with the traditional golden shovel ceremony with actual explosions.
Since BrewDog’s announcement to come to Central Ohio, they’ve been anything but traditional and now we’re excited to see them blow shit up here in the US.